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Graphic design is the art of visual communication, using typography, images, color, and layout to convey messages, ideas, or feelings for print and digital media, aiming to inspire, inform, or persuade audiences through compelling visuals like logos, websites, ads, or packaging. It blends creativity with technology, acting as a bridge between a client's message and their audience by structuring information and creating aesthetic appeal.
A graphic design syllabus covers fundamental principles (color, typography, layout)
software skills (Adobe Creative Suite: Photoshop, Illustrator, InDesign)
core areas (branding, print, digital/UI/UX)
and professional practices (portfolio, freelancing)
progressing from basic theory to advanced techniques like motion graphics and interactive design, essential for creating visual communication across print and digital media.
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